Boost Amazon sales: Simplify ads with Xmars AI Copilot

Jackery, a leader in portable solar-powered products, faced a significant challenge in their marketing efforts on Amazon. After achieving a 99% penetration rate within their core audience segment, growth opportunities were dwindling. They needed to reach new audience segments while maintaining advertising efficiency and avoiding wasted ad spend.

First launched in the Amazon store in 2020, a high-quality art supply brand has been looking to connect with art lovers and practitioners by using an array of Amazon Ads solutions, including Amazon Marketing Cloud (AMC) for growth insights.

Greenworks, a leading manufacturer of outdoor and indoor battery-powered tools for consumers and professionals, faced stagnant sales growth and needed a strategy to unlock new customer segments and efficiently drive brand awareness. With a strict marketing budget, reallocating resources effectively was difficult, and justifying investments in upper funnel media efforts posed an additional challenge.

Orolay, a prominent apparel brand faced a two-fold challenge. Firstly, they wanted to gain a deeper understanding of the customer journey across multiple devices and inventory sources, and secondly, they aimed to assess the efficiency of media touchpoints to improve their path to conversion.

Sunnydaze Decor is an eCommerce business that faces a unique challenge - a brief peak season every Spring. This short window accounts for 40% of their annual sales due to a surge in shopper engagement and conversion rates. The critical task at hand was capitalizing on this period by scaling their Sponsored Ads strategy.