Unlock insights with Xmars AMC Hub

Unleash actionable insights into the customer journey and maximize campaign impact with Amazon Marketing Cloud. Xmars AMC Hub features an intuitive drag-and-drop interface, no-code pre-built models, and custom audience creation.

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Finally, get the answers
without the hassle

What are the correlations between products, search terms, and audience segments?

Discover the intricate relationships between products, search terms, and audience segments to optimize your advertising strategy.

Understand how different elements of your campaigns interact and influence each other, enabling you to fine-tune your targeting for maximum impact.
Who are my most valuable audience segments, and how can I retarget them to increase conversions?

Identify and prioritize your most valuable audience segments with precision.

Uncover insights into the demographics, behaviors, and interests of your high-converting audiences.

Utilize insights to refine targeting strategies, increasing views and conversions effectively.
How should I allocate my budget for different ad types, and how do awareness ads drive conversions?

Determine which ad types and campaigns generate the highest ROI and allocate your budget accordingly.

Gain insights into the effectiveness of ads in driving conversions and make informed decisions to maximize the impact of your marketing spend.
What is the lifetime value of my audience, and how can I increase it through optimized ad strategies?

Gain comprehensive insights into your audience's lifetime value, understanding the factors contributing to long-term growth.

Identify the key drivers of customer loyalty and implement tailored campaigns to foster enduring customer relationships.
Campaign Correlations
What are the correlations between products, search terms, and audience segments?
  • Discover the intricate relationships between products, search terms, and audience segments to optimize your advertising strategy.
  • Understand how different elements of your campaigns interact and influence each other, enabling you to fine-tune your targeting for maximum impact.
Audience Targeting
Who are my most valuable audience segments, and how can I retarget them to increase conversions?
  • Identify and prioritize your most valuable audience segments with precision.
  • Uncover insights into the demographics, behaviors, and interests of your high-converting audiences.
  • Utilize insights to refine targeting strategies, increasing views and conversions effectively.
Budget Allocation
How should I allocate my budget for different ad types, and how do awareness ads drive conversions?
  • Determine which ad types and campaigns generate the highest ROI and allocate your budget accordingly.
  • Gain insights into the effectiveness of ads in driving conversions and make informed decisions to maximize the impact of your marketing spend.
Customer Lifetime Value
What is the lifetime value of my audience, and how can I increase it through optimized ad strategies?
  • Gain comprehensive insights into your audience's lifetime value, understanding the factors contributing to long-term growth.
  • Identify the key drivers of customer loyalty and implement tailored campaigns to foster enduring customer relationships.

Effortless insights with
no code, drag-and-drop models

Xmars AMC Hub streamlines AMC data extraction, eliminating tedious tasks such as SQL query writing and result validation.

With its intuitive drag-and-drop interface, there is no need for complex coding. See the full attribution journey from first impression to purchase in a click and refine your analytical models seamlessly using dimensional data inputs.

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Unlock deeper insights with granular reporting

Xmars AMC provides campaign and ASIN level data that empowers you with comprehensive insights into advertising performance.

With campaign-level data, advertisers gain visibility into the overall performance of their advertising efforts.

‍ASIN-level data offers insights into the performance of products within campaigns, allowing you to identify top-performing products, optimize targeting strategies, and allocate budgets more effectively.

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Precise timing for your audiences

Xmars AMC Hub offers the unique ability to choose your custom audience targeting time frames down to the exact days, providing flexibility that standard time frames do not.

This capability empowers you to tailor your marketing strategies to align perfectly with your business goals and customer behavior, ensuring maximum impact.

Optimize campaigns with nine pre-built models

Access pre-built, no code AMC models with Xmars AMC Hub’s Model Builder feature.

One-click access: Nine pre-built models available for instant access, automatically updated monthly.

No SQL queries: Say goodbye to manual steps. Xmars AMC Hub automates the process, eliminating the need to frame hypotheses, write SQL queries, validate results, and visualize data separately.

Enhance ad campaigns: Leverage proven models to optimize ads while gaining valuable guidance based on data insights for better campaign performance.

Pinpoint accuracy with
custom audience creation

Centralized, high-frequency and multi-channel campaign reporting across awareness, consideration and conversions.

Detailed, full funnel and high-fidelity performance reporting through pre-built, one-click AMC models automatically updating monthly in Xmars.

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Real results: how advertisers
thrive with Xmars AMC Hub

Data visualization is very convenient, clearly displaying trends in advertising metrics and comparisons with historical data. In addition, the monthly updated AMC data is helpful for us to make strategic decisions.

Sherry
Director of E-commerce US

We have been using Xmars for almost a year, and it has been very helpful for us to observe and analyze the investment of advertising costs and to refine our data, resulting in significant savings in advertising expenses.

Jimmy
Director of E-commerce

The interface is beautifully designed, with intuitive data that allows us to view advertising spend and performance data of each strategy at any time.

Echo
Amazon Ads Marketing Manager

Using Audience Segment Insights with Xmars' guidance opened up new doors for us. We're uncovering valuable audiences that had previously been off our radar. It's not just about more reach, but smarter reach. This has reshaped how we view our advertising strategy, giving us more confidence for the future.

Stella He
Digital Sales Director, Jackery USA

Want to get the full picture with AMC?

Book a 15 minute demo to see how easily you can unlock insights in AMC with Xmars AMC Hub.

Book a demo