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Close full list of features
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Explore
Scale
Lead
Enterprise

& Agency
Core features
Core features
Campaign management
Campaign management
Product center
Product center
AI optimization
AI optimization
Tools
Tools
Amazon Marketing Cloud (AMC)
Amazon Marketing Cloud (AMC)
Walmart advertising solutions
Walmart advertising solutions
Insights & reporting
Insights & reporting
Customer success support
Customer success support
Campaign management

Analyze trends and optimize ads for Sponsored Products, Brands, and Display Ads, focusing on elements such as keywords, creatives, and overall campaign performance.

Limited
Limited

Core features

Amazon Sponsored Ads

Strategically optimize Amazon ads spend into an integrated campaign strategy across all ad types including Sponsored Product, Sponsored Brand and Sponsored Display.

Limited
Limited

Campaign management

AI-powered campaign creation

Create and manage Sponsored Ad campaigns tailored to specific performance and budget goals using advanced AI algorithms.

Limited
Limited

AI optimization

Automated ad positioning (Lock Ad Placement)

Secure prime ad positions on Amazon, ensuring your ads appear in the most effective spots for visibility and conversion.

Limited
Limited

Tools

AMC custom audience creation

Create tailored audiences based on shopper behaviors and campaign signals, allowing for more targeted and higher converting advertising campaigns.

Limited
Limited

Amazon Marketing Cloud (AMC)

Reporting dashboards

Interactive interface where users can view and analyze real-time data across various metrics to monitor campaign performance.

Limited
Limited

Insights & reporting

Jump start program

Kickoff your Xmars journey with confidence by leveraging our Customer Success team to ensure a seamless and optimized integration.

Limited
Limited

Customer success support

Sponsored ads

Drive sales with Sponsored Product ads, putting your products front and center in search results and on product pages.

Limited
Limited

Walmart advertising solutions

Competitive analysis

Gain actionable insights into how your products compare with competitors on price, reviews, and overall performance to uncover strengths and identify targets.

Limited
Limited

Product center

AI Copilot

Leverage AI to optimize existing campaigns or create new campaigns with AI-powered bidding, budgeting and targeting, simplifying complex decision-making processes.

Limited
Limited

Core features

Amazon DSP Ads

Expand your reach across Amazon and beyond with self-serve and managed DSP solutions for precise audience targeting. Utilize custom audiences to engage consumers at every stage of the sales funnel, optimizing your ad placements both on and off Amazon.

Limited
Limited

Campaign management

AI-powered Amazon DSP campaign creation

Easily create and manage DSP campaigns based on specific performance and budget goals to precisely reach custom audiences.

Limited
Limited

AI optimization

Add AI to existing campaigns

Integrate AI capabilities into your existing ad campaigns without the need to create new ones.

Limited
Limited

AI optimization

Keyword rank tracker

Track the search rankings for your product keywords and compare your ranking against competitiors.

Limited
Limited

Tools

AMC model gallery

Gain access to sophisticated modeling and analytics that reveal deep insights into shopper behavior and advertising trends.

Limited
Limited

Amazon Marketing Cloud (AMC)

Customizible dashboards

Tailor dashboards to display specific data points, offering personalized insights into ad campaign metrics and trends.

Limited
Limited

Insights & reporting

On-call customer support

Get fast response as well as guidance from our Customer Success team.

Limited
Limited

Customer success support

Rules-based automation

Take control of your campaigns with rules-based automation, automating bid adjustments, budget allocation, and scheduling to optimize performance and ROI.

Limited
Limited

Walmart advertising solutions

Organic sales data

Monitor organic sales and conversion rates by tracking the search terms shoppers use to discover and purchase your products on Amazon.

Limited
Limited

Product center

Advanced tools

Streamline campaign management with features like automated rules, custom budget allocations, bulk operations, and targeted ad placements.

Limited
Limited

Core features

Creative asset management

Upload assets and perform bulk operations that synchronize across your Amazon storefront.

Limited
Limited

Campaign management

Real-time campaign optimization (AMS)

Dynamically adjust Amazon ad campaigns in real-time to optimize performance metrics and respond to market changes.

Limited
Limited

AI optimization

Rules-based automation

Boost ad efficiency with Automate Rules. Automate campaign adjustments based on predefined rules to maintain efficiency and meet performance targets effectively.

Limited
Limited

Tools

No-code model creation

Customize advanced models without any coding knowledge using a drag-and-drop interface, making advanced data analysis accessible to marketers of all skill levels.

Limited
Limited

Amazon Marketing Cloud (AMC)

Early access to beta features

Take advantage of new Xmars features and enjoy the continuous innovation of our advanced AI implementation.

Limited
Limited

Customer success support

Ads reporting

Access detailed insights into your Walmart ads, enabling comprehensive analytics on impressions, clicks, conversions, and more.

Limited
Limited

Walmart advertising solutions

Inventory data

Access comprehensive inventory data to monitor stock levels, how quickly items are selling, and reorder timing, enabling efficient inventory management.

Limited
Limited

Product center

Advanced reporting & analysis

Dynamic reporting provides access to comprehensive insights using customizable dashboards, intuitive data visualization, and actionable reports.

Limited
Limited

Core features

Keyword management

Optimize your ad performance with tools that help you select, evaluate, and refine keywords, incorporating keyword harvesting for discovery, negating to avoid unproductive terms, and targeting to ensure your ads reach the right audience.

Limited
Limited

Campaign management

AI-powered bid automation

Leverage AI to continuously analyze data and automatically adjust bids to maximize ad efficiency and return on investment.

Limited
Limited

AI optimization

Campaign dayparting

Schedule ads to run during peak shopper activity times, maximizing conversion rates and reducing wasted ad spend.

Limited
Limited

Tools

Basic AMC models

Covers fundamental model options such as Demographics, Path to Conversion, and Geolocation, essential for basic audience segmentation.

Limited
Limited

Amazon Marketing Cloud (AMC)

Scheduled reports

Automatic generation and delivery of detailed reports at predefined intervals, ensuring regular updates on campaign performance without manual effort.

Limited
Limited

Insights & reporting

White labeling

Extend your brand and expertise through the Xmars platform.

Limited
Limited

Customer success support

Campaign management

Oversee your Walmart advertising campaigns, ensuring precise execution and performance within the marketplace.

Limited
Limited

Walmart advertising solutions

Buy box percentage

Measure how often your products win the Buy Box on product pages to maximize your sales on Amazon.

Limited
Limited

Product center

Amazon Marketing Cloud (AMC)

Unleash actionable insights into the customer journey and amplify your campaign impact.

Limited
Limited

Core features

Budget management

Create customized budget groups across campaigns to receive status notifications and adjust accumulated and overspending budget rules.

Limited
Limited

Campaign management

AI-powered keyword harvesting & negating

Enhance keyword strategies by using AI to identify high-performing keywords and exclude non-performing ones, improving campaign relevance and effectiveness.

Limited
Limited

AI optimization

Keyword harvesting & management

Easily review and apply successful keywords and negate ineffective search terms to continuously refine your campaign targeting.

Limited
Limited

Tools

Advanced AMC models

Sophisticated models like Multi-Touch Attribution, Customer Lifetime Value, and detailed audience labeling for deeper insights and precision targeting.

Limited
Limited

Amazon Marketing Cloud (AMC)

Time series

Analyze data over a selected period to track trends, patterns, and anomalies, helping users understand performance dynamics over time.

Limited
Limited

Insights & reporting

Dedicated customer success team

Get needed support as well as request new features via your dedicated customer success team—ready to support whenever you need.

Limited
Limited

Customer success support

Product analysis

Actionable insights into competitor performance and AI-driven campaign optimization.

Limited
Limited

Core features

AI-powered budget optimizition

Smartly allocate and adjust advertising spend across campaigns to ensure optimal use of budget based on performance data and campaign structure.

Limited
Limited

AI optimization

Smart campaign labels

Categorize and manage campaigns, keywords, and ad groups, simplifying performance tracking and analysis.

Limited
Limited

Tools

Campaign and ASIN level granularity

Get detailed data analysis at both the campaign and individual product (ASIN) levels, providing precise insights and signals.

Limited
Limited

Amazon Marketing Cloud (AMC)

Aggregated reports with multi-dimensions

Combine data across multiple dimensions such as time, campaign, and demographics, offering nuanced insights into ad performance.

Limited
Limited

Insights & reporting

Walmart Advertising Solutions

Comprehensive ad management tools that ensure precise ad placements and optimize campaigns through automated rules, strategic bidding, and reporting for better targeting and effectiveness.

Limited
Limited

Core features

AI-powered dayparting

Implement AI-driven scheduling to align ad exposure with peak audience activity times, increasing engagement and conversions.

Limited
Limited

AI optimization

Ad ops management

Manage and assess your team by analyzing their campaign performance and other key metrics.

Limited
Limited

Tools

Easy audience activation

Streamlined deployment for activating custom audiences and speeding up campaign launches.

Limited
Limited

Amazon Marketing Cloud (AMC)

Amazon brand metrics

Track specific brand-related metrics like New-to-Brand (NTB) measurements, offering insights into brand growth and customer acquisition.

Limited
Limited

Insights & reporting

AI-powered campaign structure optimization

Apply the optimal campaign structures based on budgets and keyword strategy.

Limited
Limited

AI optimization

Ad benchmarking

Compare key performance indicators like Cost per Click (CPC) and Click-Through Rate (CTR) against industry standards, aiding in competitive analysis.

Limited
Limited

Insights & reporting

AI audit

Analyze your campaign structures and budget allocations using our AI-powered tool, developed by industry experts.

Limited
Limited

AI optimization

Market insights

Gain insights into market trends and consumer behaviors, enabling advertisers to adapt strategies to current market conditions.

Limited
Limited

Insights & reporting

Hourly data through AMS

Hourly updates on campaign metrics via Amazon Marketing Services, providing granular insights for real-time optimization.

Limited
Limited

Insights & reporting

AI recommendations

Receive proactive recommendations from our AI Co-Pilot, with the flexibility to choose which to apply to your campaigns.

Limited
Limited

AI optimization

AI fine tuning

Apply manual actions on recommended AI optimizations, customizing how the AI optimizes ads to your preferences.

Limited
Limited

AI optimization

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Xmars pricing: FAQ

Are there upfront costs or additional fees?

Xmars offers a clear pricing structure with no hidden charges. For special requirements, custom solutions are available at additional costs. Contact us at https://www.xmars.com/contact for more details.

Do you provide a free trial?

Yes, we provide a 7 day free trial for Amazon Sellers with our Explore and Scale plans and charge just $1 dollar for the first 14 days. Users can access all the features of the selected plan for the first 14 days.

Do I need to use my credit card for the free trial?

The Explore and Scale plans don't require a credit card for a 7-day trial. After the trial, provide your credit card details starting on day 7. Enjoy the first 14 days for just $1.

Can I upgrade my account?

Login to your account and go to your profile. Click on Billing and change your subscription to your desired plan.

Which plan is best for me?

Our pricing plans are designed for beginner, intermediate, and enterprise sellers and agencies. Choosing the right plan depends on the size of your business and the complexity of your advertising strategy.  Schedule a call with us to get personalized guidance for selecting the right plan for your business.

Is there a 2% ad spend fee for the Lead plan during the first month?

For the Lead plan, the first month costs a flat fee of $499. After that, it's $499 or 2% of ad spend, whichever is greater. This includes comprehensive AI and automation tools, plus omni-channel ad strategies and optimization.