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What’s New in Xmars' Lock Ad Placements Tool?

March 26, 2024
Xmars Team

If you've ever struggled to make your products noticeable on Amazon, Xmars' Lock Ad Placements tool could be the solution you're looking for. Think of this tool as an assistant that automatically fine-tunes ad placements in Amazon's search results, increasing the visibility of your products.  

Originally, this tool was limited to single ASIN, exact match campaigns. Meaning advertisers needed to set up campaigns and ad groups that targeted specific single keywords and promoted only a single product. This meant that in order to use Lock Ad Placement, you had to create numerous, highly targeted campaigns.

We’re excited to announce this is no longer the case! We’ve expanded the parameters in the types of ad campaigns including the number of ASINs to make this feature more readily available across campaign types.  

Keyword Targeting Parameters—Improved Campaign Monitoring Flexibility

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Previous Version: The feature's reach was previously narrowed to ads that only had a single ASIN matched to a single keyword.

New Version: Advertisers can now have broader parameters in the types of keywords and number of ASINs they can apply to a Lock Ad Placement rule. By relaxing these constraints to allow ad groups with enabled precise match keywords to be bound—irrespective of the number of promoted products—we've opened new avenues for campaign strategies. This adjustment enables advertisers to leverage the locking mechanism across a broader array of campaigns, enhancing flexibility and potential reach.

Ad Adjustments Driven by the Highest-Ranking ASIN

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Previous Limitation: Ad adjustments were solely based on the performance of a single, unique ASIN within an ad group.

The New Solution: We've shifted the focus towards the highest-ranking ASIN among selected monitoring ASINs for making bid adjustments. This means if any of the monitored ASINs achieve the target ad position, the lock is considered successful. This nuanced approach allows for more dynamic strategic adjustments, ensuring that the best-performing ASIN guides campaign decisions.

Improved Placement Monitoring: Linking ASINs and Keyword Insights

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Previous Version: Prior, the monitoring tool was limited to one ASIN per keyword.  

New Version: The latest update bridges this gap, enabling keywords and ASINs to interact dynamically by allowing the association of multiple ASIN’s to a single keyword. This development provides advertisers with deeper insights and a more granular understanding of their campaign performance, enriching strategy formulation and adjustments.

Additional Dimensions to Task Management View

To empower our clients with even deeper insights, we've added additional data points from which users can sort and view tasks in the task management tab, including monitoring ASINs and their recent locking positions. Coupled with an updated methodology that focuses on recent three-day performance data for keywords within an ad group, these additions make it easier than ever for advertisers to make informed, data-driven decisions.

What’s Next?

As we roll out these enhancements, we invite you to actively engage with these new features and explore their potential to significantly improve your Amazon advertising performance. Our goal is to simplify operations, minimize complexity, and amplify the impact of AI driven advertising strategies. Through these improvements, we strive to support you in achieving your advertising objectives with greater efficiency and effectiveness.

For any questions or further assistance, our team is here to help. Don’t hesitate to Contact Us if you are interested in seeing the Lock Ad Placements tool in action or if you need guidance on how to get started!  

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